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because the sale of counterfeits is subject to strict liability, Amazon should be legally responsible if a fake good is being sold by a seller using FBA. Schonfeld said that while this hasn't caught up with cheapest Yeezy 700 yet, it's only a matter of time. A legal case that has kept the company from being held accountable dates back to 2010, when the US Court of Appeals for the Second Circuit found that eBay wasn't liable for the sale of Tiffany & Co. fakes on its site.